Blog

DTC Trends & Data
November 6, 2023Let’s talk numbers: October DTC Performance and 2023 YTD Review Discover what's effective, identify areas that might need extra focus, and pinpoint where DTC sales channels are performing, and what metrics to pay attention to that will drive success. Let’s review the numbers as of October 31st 2023 year-to date (YTD) and how these numbers compare from October 31 2022.
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September 26, 2023Understanding your club: The essential metrics to boost club retention and members signups When it comes to your clubs and members, knowledge is power, and understanding the data that drives success is essential.
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May 25, 2023How to Unlock the Power of Data to Increase DTC sales We all know that data plays an integral role in understanding business success and identifying areas for improvement. The hardest part? Knowing where to start.
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January 9, 2023A year in review: 2022 winery DTC data It's important to look back on 2022 and learn where we can improve for the year ahead. How were sales? What changes did we see in the industry? Most importantly - how can we plan for a successful new year?
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September 6, 2022Building a case for DTC reporting solutions We want to educate wineries on the additional benefits that come along with DTC reporting software - let’s dive in
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January 24, 2022WinePulse and InnoVint Winery Profitability Report WinePulse join forces with InnoVint, to finally answer the question, “How profitable is this case of wine?”
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January 18, 2022WinePulse and Digimatic Partner to Deliver Email Campaign Analytics for Wineries WinePulse, the leading DTC Reporting solution for wineries, is the first reporting solution to provide analytics that aggregate email automation and campaign data with detailed sales and order information in one centralized location.
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December 13, 2021The Year-End Data As 2021 comes to an end, it’s important to reflect and understand what happened for the wine industry and what that looks like when it comes to data.
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November 3, 20213 Ways to Use Customer Analysis this Holiday Season The holidays are quickly approaching and with that, comes a greater opportunity for wineries to reach out to those who have interacted with their brand in order to re-engage customers, retain members, and drive more sales.
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October 5, 2021Wine Club Members at Risk? How to be Proactive and Lower Attrition For many wineries, Wine Clubs are the single biggest driver of sales. Wine clubs create loyal customers, drive repeat purchases, create personalized experiences, and offer exclusive perks and discounts to those who join.
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September 1, 2021How to Start Tracking Goals at Your Winery Wineries who set goals are easily able to assess their business, track actuals versus key performance indicators, and set realistic goals in the future.
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July 14, 2021Everything Wineries Need to Know About Customer Analysis This information helps to identify, attract, and retain those that are purchasing from your brand. Beyond the bottom line, let’s talk about the main benefits of customer analysis and what it can do for wineries.
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May 3, 2021How to track tasting room metrics against your peers When it comes to tasting room metrics in the context of peers analysis, we recommend starting with these key metrics. 
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April 7, 2021The Wine Club Metrics Wineries Should Be Tracking When it comes to your wine club, what metrics are you tracking and how are you currently determining your success?

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November 1, 2020Weekly WinePulse DTC Post Customer's loyalty to brand continues to drive Tasting Room Sales in 2020.
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August 31, 2020Weekly WinePulse DTC Post Oregon trending as a very resilient region in DTC Sales.
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August 9, 2020Weekly WinePulse DTC Post Tasting Room Sales are bouncing back strongly in August.
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June 30, 2020Weekly WinePulse DTC Report Did we just pass the peak in online sales?
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June 14, 2020Weekly WinePulse DTC Report ECommerce Sales growth decelerates
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May 31, 2020Weekly WinePulse DTC Report Ecommerce Sales not slowing down
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May 25, 2020Weekly WinePulse DTC Report Wine AOV is up by more than 10% during shutdown
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May 16, 2020Weekly WinePulse DTC Report A focus on Wine Club signups is critical for future DTC sales
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May 10, 2020Weekly WinePulse DTC Report New Club signups down sharply since mid March 2020.
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May 4, 2020Weekly WinePulse DTC Report TeleSales are showing a surge in growth for those focusing on this sales method.
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April 26, 2020Weekly WinePulse DTC Report DTC Sales continued to accelerate during the month of April.
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April 19, 2020Weekly WinePulse DTC Report DTC Sales continue to be strong year to date.
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April 12, 2020Weekly WinePulse DTC Report Are ECommerce Sales compensating for the loss of Tasting Room Sales since Tasting Rooms closed?
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April 5, 2020Weekly WinePulse DTC Report ECommerce Sales continue to be strong but may have leveled off from their initial surge.
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March 31, 2020Wine Industry Advisor Where Will Wine Sales Come from Next Month? By Kim Badenfort
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March 29, 20201st Weekly WinePulse DTC Report Based on data refreshed daily & automatically from wineries part of the WinePulse Peers network.
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March 27, 2020How we calculate DTC Industry Metrics Our Industry Report will be available every Monday. Find here an explanation of how we calculate the DTC trends.
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