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DTC Trends & Data
October 5, 2021Wine Club Members at Risk? How to be Proactive and Lower Attrition For many wineries, Wine Clubs are the single biggest driver of sales. Wine clubs create loyal customers, drive repeat purchases, create personalized experiences, and offer exclusive perks and discounts to those who join.
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September 1, 2021How to Start Tracking Goals at Your Winery Wineries who set goals are easily able to assess their business, track actuals versus key performance indicators, and set realistic goals in the future.
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July 14, 2021Everything Wineries Need to Know About Customer Analysis This information helps to identify, attract, and retain those that are purchasing from your brand. Beyond the bottom line, let’s talk about the main benefits of customer analysis and what it can do for wineries.
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June 8, 2021Building a case for DTC reporting solutions We want to educate wineries on the additional benefits that come along with DTC reporting software - let’s dive in
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May 3, 2021How to track tasting room metrics against your peers When it comes to tasting room metrics in the context of peers analysis, we recommend starting with these key metrics. 
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April 7, 2021The Wine Club Metrics Wineries Should Be Tracking When it comes to your wine club, what metrics are you tracking and how are you currently determining your success?

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November 1, 2020Weekly WinePulse DTC Post Customer's loyalty to brand continues to drive Tasting Room Sales in 2020.
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August 31, 2020Weekly WinePulse DTC Post Oregon trending as a very resilient region in DTC Sales.
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August 9, 2020Weekly WinePulse DTC Post Tasting Room Sales are bouncing back strongly in August.
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June 30, 2020Weekly WinePulse DTC Report Did we just pass the peak in online sales?
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June 14, 2020Weekly WinePulse DTC Report ECommerce Sales growth decelerates
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May 31, 2020Weekly WinePulse DTC Report Ecommerce Sales not slowing down
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May 25, 2020Weekly WinePulse DTC Report Wine AOV is up by more than 10% during shutdown
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May 16, 2020Weekly WinePulse DTC Report A focus on Wine Club signups is critical for future DTC sales
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May 10, 2020Weekly WinePulse DTC Report New Club signups down sharply since mid March 2020.
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May 4, 2020Weekly WinePulse DTC Report TeleSales are showing a surge in growth for those focusing on this sales method.
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April 26, 2020Weekly WinePulse DTC Report DTC Sales continued to accelerate during the month of April.
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April 19, 2020Weekly WinePulse DTC Report DTC Sales continue to be strong year to date.
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April 12, 2020Weekly WinePulse DTC Report Are ECommerce Sales compensating for the loss of Tasting Room Sales since Tasting Rooms closed?
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April 5, 2020Weekly WinePulse DTC Report ECommerce Sales continue to be strong but may have leveled off from their initial surge.
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March 31, 2020Wine Industry Advisor Where Will Wine Sales Come from Next Month? By Kim Badenfort
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March 29, 20201st Weekly WinePulse DTC Report Based on data refreshed daily & automatically from wineries part of the WinePulse Peers network.
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March 27, 2020How we calculate DTC Industry Metrics Our Industry Report will be available every Monday. Find here an explanation of how we calculate the DTC trends.
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