WinePulse Analytics

DTC Channel Analysis | Peers Comparisons | Track goals | Segment customers based on purchase behavior.

70+ Analytics Reports

WinePulse Analytics combines all the features of the Pro product plus 70 advanced analytic reports and enables you to drive improved performance by providing a deep-dive into all aspects of your business. Report on overall DTC sales and trends, or individual channels: Tasting Room, Wine Club, Ecommerce & Events. Customer Analysis by region, product, sales and RFM to segment your customers for targeted marketing campaigns. Set Monthly & Annual Goals for your Sales by channel, Tasting Room and Wine Club metrics. Track your performance Daily and compare against your Peers.

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DTC Overview

Daily, Weekly, and Monthly reports Online, by Email, Excel, Powerpoint and more. Reports include: Sales and Quantities by SKU, Sales by Channel, Sales Associate Overview, Wine Average Order Value, Wine Club Sign-ups, Number of Tasters, and more.

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Monthly and Yearly Peers dashboards provided real insight into how your performance compares with that of your Peers. Daily and monthly Tasting Room sales and number of tasters are charted alongside those of your Peers. Sales by channel trend is compared with previous year and your Peers' performance versus last year. Compare your average order value, wine order conversion rate, Wine Club conversion rate and growth with your Peers.

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Customer Analysis

Use Actionable maps with drill-down capabilities to view customers stats, demographics, and data by region. Create custom-tailored promotions, events, and marketing campaigns to target your customers using the latest Marketing Customer Segmentation techniques such as RFM Analysis.

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Enter your monthly goals for the year and track them daily. Track sales across all channels and see how you are doing against your goals and previous year. Track progress against key performance indicators, such as Average Order Value, Wine Order Conversion Rate, Club Signups and, Number of Tasters and more!

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Tasting Room

20+ Industry Standard Reports and KPIs to Analyze and Improve Sales. Reports include: Wine Club sign-ups, sales comparison for each Tasting Room, number of tasters, sales vs. previous month and year, Average Order Value and more.

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Wine Club

WinePulse makes evaluating many categories of Wine Clubs and tracking Tasting Room staff results easy and automatic.

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Tracking marketing initiatives that result in online sales can be difficult. WinePulse makes it easy to see who is buying, what sku they are buying, and what marketing campaign led to the sale.

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Discover which Events are the most successful and gain insights into the types of customers to target to increase Event revenue.

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